4FRNT is a specialist for freeride and freeski models. The young company was founded in 2002 by Matt Strebenz, a pro skier, in the winter sports metropolis of Salt Lake City (Utah, USA). Skis, poles, bindings and clothing are all sold in over 30 countries worldwide under the 4FRNT brand.
All products are made with the utmost care and attention to detail: During the entire design and development process, 4FRNT works closely with a team of professional skiers. The products that this approach gives birth to have made a substantial impact on the development of the freeski movement.